What is a link building? Showing in Google’s first results is a valuable goal that many businesses are striving to achieve. Not only because it gives them more power and puts them in big companies, but also because of the free organic traffic, users can easily find their products and services online.
To rank on the first page, websites must convince the search engine of a sophisticated algorithm to determine which ones are relevant to the user’s search. This algorithm changes frequently, and when we add the growing competition and increasing investment of companies in SEO, it is almost impossible to get a top ranking without targeted effort.
Here is one of the most effective and popular SEO methods – link building, what exactly is link building, why does it work and how much does it cost, in this article we will examine it.
What is a link building and how does it work?
In clear and understandable language, link building is the process of creating one-way links on other websites that leads to a page on your website to rank higher in search results. If specifically with SEO and link building You’re not familiar with it, you’re probably wondering why links to your site are so important. The short answer is due to the way Google’s algorithm works.
The search engine not only analyzes the content of your site, but also the characters that lead to it. Links are a kind of signal that the content shared is quality, relevant, interesting and useful. This is the type of results that the search engine tries to show in the first situations in order to satisfy the user’s search.
- I suggest you read what is the content of backlinks and how to create links?
Not every link is equally valuable
Do not think that link building is a conflict over who gives the most links to their site to get the first place in the ranking. Google cares more about the quality of the links than the quantity. In this line of thought, the goal is to have high quality links. But what does a good link mean?
One of the most important criteria is that the credibility of the page that links to your page is high. It is also important to have a thematic link between the site that shares your link and the content of the page to which the link leads. For example, if you own a restaurant, your menu link from an important news site or the site of a well-known culinary critic is more valuable than a link to a car blog that no one reads.
It is important to choose carefully where your links are shared, as sites with low reputations and dubious reputations not only do not help, but may also hurt your search engine rankings.